Case Study
Dog.com Created Space for Social Commerce
DOG.COM CREATED SPACE FOR SOCIAL COMMERCE Dog.com has an immediately recognisable domain. This unique selling space is mapped to major consumer interests and aims to capitalise on this by fully embracing the social and community aspects of the web as mechanisms for increased sales, di?erentiation and brand awareness. 2015Background Built on Zimbra’s Community Server 2007 by 4 Roads, and launched in 2007, Dog.com was historically the numb