631 Howard St. Suite 100 San Francisco, CA 94105 hello@optimizely.com (800) 252-9480 Introduction: As a large B2B company, Iron Mountain is constantly striving to drive sales and improve lead conversion on its website. Its marketing team works closely with the digital performance agency iProspect to drive online strategy – particularly when it comes to website optimization. Challenge: Iron Mountain wanted to increase the quality of inbound leads acquired from the lead generation form on its website. Many site visitors were completing the form, but most submissions contained incomplete or irrelevant information. While the goal was to gather information from site visitors interested in Iron Mountain’s business solutions, some visitors used the form f

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