Case Study

Discovery Communications - exchanging seasonal inventory for advertising services

Discovery Communications - exchanging seasonal inventory for advertising services

Discovery Communications Case Study Discovering Ways Out of Seasonal Inventory ChallengesThe Challenge At its height, the Discovery Channel retail store division had established approximately 100 outlets in mall, airport and other prime retail locations. But there was a challenge: In the words of the company’s SVP and CFO, “It looked like a toy store pro?le – ?at for nine months, then sales shot through the roof. So we would either buy for three seasons or buy for the holidays.” As a result, the company had to deal with excess inventory that was not sold in either phase. ICON has structured over thirty transactions for Discovery Communications, ranging from issuing Trade Credit for inventory to funding agency fees.Ready to Work with ICON? How ICON Uncovered Value ICON and Discovery develop

Join for free to read