Banking Industry: Tel Aviv, Israel Headquarters: Challenge As one of the three largest banks in Israel, in operation since 1935, Discount Bank knew it must meet customer expectations in the digital age to keep customers satisfied and loyal. Customers expect an easier, faster and smarter banking experience, and prefer today to type (freestyle) rather than searching within the app options. In order to meet these expectations, Discount Bank decided to look for an online technology that creates added value for the customer and provides smart insights to the client. But the real challenge was to deliver an AI solution that understands customers’ natural, unrestricted language and translates that into actionable queries or actions performed on their account, so they can easily and

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