CASE STUDY DIRECT SELLING PLATFORM FOR COMMERCIAL LINES INSURANCE BUSINESS REQUIREMENTS One of the best capitalized insurance groups in the world turned to Xceedance to develop its online distribution system for commercial insurance products. The direct-to-customer platform was unique in the marketplace, as typical online offerings are predominantly lead generation systems that direct customers to agents and brokers. PROJECT TEAM The project required extensive expertise in both property & casualty insurance and a range of online technologies. The goal was to optimize the online customer experience and minimize the number of steps needed to purchase the insurance products. Third-party data aggregators were used to limit the amount of information required directly from customers. ceed

Join for free to read