Case Study

Digital Marketing Platform for Increased Reach Global Pharmaceutical Company

Digital Marketing Platform for Increased Reach Global Pharmaceutical Company

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CIGNEX Datamatics Confidential www.cignex.com Business Need: Build branded & unbranded websites using an accelerated framework to meet aggressive business needs 125 Digital Marketing Platform for Increased Reach Global Pharmaceutical Company Japan-based; 100+ year-old global pharmaceutical company with revenues exceeding ¥900 Billion and 28,000 employees Benefits • Quick Development & Deployment (Site live in ~5-6 weeks) • Enhanced reach & visibility • Streamlined content authoring and publishing process, allowing business users to publish their own content Key Features: • Responsive design • Development of presentation layouts, templates & renderings • Component level analytics & build-in engagement scores • Ability to drive Persona based content • Data integration with 3 rd P

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