This is our story of co-creating a solution with a bio-pharma company Analytics Uncovers Revenue Potential of Lead Compound, ENABLEs Drug Development Drug discovery and development is an expensive and protracted process. Identifying a lead compound and successfully using it to develop a new drug is hugely complex, and spread over several years and lengthy clinical cycles. Multiple factors such as market size and competitors’ pipelines have to be considered. As drug development costs and timelines spiral and success rates decline, companies need to transform the overall process – using levers such as analytics to generate smart insights and improve decision-making. As we know... To develop its lead compound into a new drug (for cancer treatment) amid significant crunch

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