«The target group was addressed using advertis- ing messages perfectly tailored to different stages along the entire purchase funnel, which significantly contributed to the success of the campaign. Our goals for the campaign were exceeded.» Axel Liebe, Head Marketing, Direct Sales & Data Management, cashgate AGThe target group was addressed using advertising messages optimally tailored to suit the various stages of the purchase funnel. The right message at the right moment cashgate had two main goals for the digital branding campaign: 1. Improve brand recognition within the relevant target groups on digital platforms. 2. Encourage the reached target groups to interact more intensely with the brand. In order to achieve this, Webrepublic developed a campaign based on

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