DEVELOPING PROPOSITION WORKSHOP COVENTRY & WARWICKSHIRE CHAMBER OF COMMERCEContext: Coventry & Warwickshire Chamber of Commerce (CWCC) provide a range of added value services as part of their membership. This includes a programme of subsidised Masterclasses for small businesses intended to enhance organisational or individual performance. The challenge for CWCC is to find presenters who provide genuine learning rather than use the platform as an opportunity to sell their own services. The requirement: The challenge for Glued was to find a creative and engaging way to help businesses identify and express what makes their service or product different and valuable to their prospects. Having delivered one Masterclass on a similar theme we gained a deeper understanding of how d

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