GROWING ENGAGEMENT COVENTRY UNIVERSITYContext: Prince2® is a highly regarded project management qualification and considered a pre-requisite to entering let alone winning large scale tenders. For instance in IT, infrastructure or engineering projects. As an accredited Prince2® training provider Coventry University had significant success in delivering it to internal and existing external contacts. The requirement: Coventry University has a commitment to industry engagement. There was also a financial imperative to generate income from the accreditation. Consequently Glued were charged with increasing awareness for Coventry University’s capability in the field, generating leads and ultimately course bookings. The outputs: Glued created a series of campaign themes to

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