EVOL VING A BRAND FOR HIGH PERFORMANCE CORE CLINICSContext: Core Clinics were founded in 2009 to support patients in achieving the best possible state of health and wellbeing. The business has grown from a one-clinician chiropractic service to a multi-disciplinary health and wellness clinic with a team of over 30 people. The brand and marketing had developed at a pace and Core Clinics recognised that results would be improved through consistency. The requirement: While the business had grown in size and widened its range of services its brand hadn’t evolved with it. Initially Core Clinics approached Glued to rationalise its marketing communications to ensure at every touch point customers received a consistent brand message. During the early stages of the project it becam

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