BUILDING A POWERFUL LOCAL BRAND NORTHAMPTON COLLEGEContext: Further Education (FE) Colleges are all to often tarred with the brush of being ‘second best’ to sixth forms and being the place for school ‘drop-outs’. This couldn’t be further from the truth, particularly in the case of Northampton College. Not only was it committed to improving the opportunities for people otherwise failed by ‘the system’ but it is also ambitious to grow itself and strong enough to take failing college under its wing. The requirement: How to improve local perceptions of the college against the tide of local sixth form colleges, strong local specialist FE Colleges and prevailing negative perceptions of FE Colleges? How to position Northampton College as progressive despite ageing infrastruct

Join for free to read