Case Study
Developing a Data - Driven PCP Relationship Strategy
©2015 The Advisory Board Company advisory.com Case Study • About: Atlantic General is a 350-bed hospital located in the Mid-Atlantic region of the United States. • Challenge: Atlantic General faced significant leakage from employed PCP group; in the absence of comprehensive referral data, sole physician liaison unable to build stronger physician relationships between PCPs and employed specialists. • Solution: Using CMA, project team was