Destination Development & Tourism Strategic Plan Great Lakes Bay, Michigan The Great Lakes Bay Regional Convention and Visitors Bureau worked with Hunden Strategic Partners to perform a real estate and destination assets analysis, also known as a destination development master plan, for the Great Lakes Bay Region. The region encompasses the Cities of Bay City, Birch Run, Chesaning, Frankenmuth, Midland and Saginaw. HSP determined the area’s assets and gaps in destination market segments including hotel, meeting, sports, entertainment, dining, retail, attractions and related developments/uses, as well as annual events/festivals, as these are a natural extension of the visitor, tourism and cultural infrastructure in destination developments, downtown areas, suburban areas and o

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