Downtown Tourism, Hospitality, & Entertainment Study Milwaukee, Wisconsin Hunden Strategic Partners worked with the Downtown Business Improvement District to assess Downtown Milwaukee’s competitive edge as an entertainment and hospitality destination. HSP assessed the market for opportunities and gaps in hospitality, nightlife and entertainment. The approach to the study involved profiling the major building blocks of the Milwaukee destination experience. It also involved answering critical questions facing downtown Milwaukee. Those questions included: What is the best location for the new NBA Arena? Is a new convention hotel needed and should the Wisconsin Center expand? Will a new casino near Illinois hurt downtown’s entertainment market? Is public transit needed to keep Mi

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