Intero Digital's 2024 guide on digital marketing covers evolving strategies and critical trends. Key areas include content marketing with an emphasis on AI integration and human oversight, the rise of interactive and immersive content, and the growing importance of user-generated material. Amazon marketing is spotlighted, highlighting increased ad spends and strategic seller platforms. Paid advertising is adapting with AI enhancements and the phasing out of third-party cookies, while SEO sees shifts towards AI-generated content and the value of timeless content. Influencer marketing is trending towards integrated affiliate models and long-term partnerships, particularly in niches. Video marketing evolves with interactive experiences and short-form content gaining prominence.

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