Every month, more than 24,000 pieces of mail are sent out to those who are either already in the fold or have expressed a passion for learning more about the organization’s mission. Items include partner letters, book slips, outreach opportunities and more. Some mailed items include three-way matches – multi-sized items collected together and sent in one larger envelope. Much of this mail preparation was being outsourced at a significant cost. One of the “personal touches” that often elicits the best responses from members and other interested parties are personalized letters. Being able to tailor an item to a specific individual and even provide donation ranges in keeping with past giving goes a long way to generating support. Using an outside bulk mailing house, this kind of person

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