Case Study
Central To The Efforts Of Blue Cross Blue Shield Of Kansas Is Constant, Efficient Communication With Their Members.
Central To The Efforts Of Blue Cross Blue Shield Of Kansas Is Constant, Efficient Communication With Their Members.
Serving thousands of families in Eastern Kansas is a labor of love for the folks at Blue Cross Blue Shield (BCBS) of Kansas. Central to their efforts is constant, efficient communication with their members. In addition to electronic forms of communication like email and social media outlets, there are plenty of critical, physical pieces of mail that are still sent out. Whether it’s in the form of newsletters, postcards, event invites, letters for changes to insurance, brochures that talk about the variety of products and services available, or even HIPAA regulatory booklets, the volume of mail sent out is high for them. “On a weekly basis, we probably send out about 10,000 pieces of mail,” said Bobbi Francis, the supervisor of BCBS of Kansas’ Print/Document Processing Center. “Then,