Case Study

Dennis

Dennis

Pages 2 Pages

Founded in 1973, Dennis has transformed itself from a traditional print publisher into a multiplatform content provider, working globally with offices in London, New York, New Delhi and Sydney. The Approach Uniquely, Merchenta’s IntelliAd platform enables merchants to run ongoing, structured A/B tests to provide insight into Merchenta’s performance – and to address marketer’s common dilemmas. Using statistically valid sampling techniques, w

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