SECTOR: ENTERTAINMENT CASE STUDY THE CHALLENGE Prior to joining Marfeel, Den of Geek had an iOS-dedicated mobile website, which was not adaptive to various mobile devices, nor did it offer a complete monetization suite, with options for the publisher to diversify its advertising vendor sources, both contributing to low mobile interaction and small earnings, coming from Mobile. Marfeel’s partnership with Google and its allowance for publishers to plug in their own ad partners was especially appealing to the publisher. Optimize new mobile- user discovery, and tap into new markets Increase user engagement through Marfeel’s platform, while ensuring returning traffic Monetize mobile traffic generated by mobile site’s visits - The goal for Den of Geek’s mobile website included - TH

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