Case Study

ElectricShop

ElectricShop

Pages 1 Pages

ElectricShop.com are one of the UK’s leading electrical retailers and a member one of Europe’s largest buying groups, with over £500 million worth of purchases annually. The Challenge ElectricShop.com operates within an extremely competitive vertical. Wafer-thin retail margins and significant fulfilment costs mean marketing efficiency is vitally important in delivering profitable sales at scale. Online display advertising enables pure-play o

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