1 © GfK September 2, 2015 | Case studies Demonstrating the effectiveness of a native ad campaign With 20 million monthly users, TheAtlantic.com, official website for The Atlantic magazine, is one of the fastest growing and most successful premium publications on the web. Situation At the start of the year, a top digital entertainment client looked to The Atlantic to help drive excitement, interest and tune-in around the release of ne

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