(/resources/reports/b2b-marketing-report) Case Study (https:/ /www.contify.com/case-studies) Delivering Personalised Market Intelligence to One of the World’s Largest mVAS Solutions Provider Business Challenge The marketing team at one of the world’s largest Mobile-VAS solutions provider was on a mission to keep their sales teams abreast of the latest updates from their market and competitive landscape. They started a weekly newsletter covering competitors, industry, and their own company. This newsletter was built manually with the help of Google Alerts. Unfortunately, the initiative didn’t pick up steam with the sales team. Reasons included: The company offered seven solutions to clients in the telecom and banking industry. This meant that the competition was spread across these seven so

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