Case Study
How a UK Based Bank Leverages Market Intelligence Platform to Track Negative News on Clients
(/resources/reports/b2b-marketing-report) Case Study (https:/ /www.contify.com/case-studies) How a UK Based Bank Leverages Market Intelligence Platform to Track Negative News on Clients Learn how this UK-based bank uses Contify’s Market Intelligence platform to manage business risk by tracking negative news on current and potential clients Business Challenge The research arm of a European Bank tracks ~1,500 companies that are its current or potential clients for signals of business risk. A key indicator of risk is negative news on monitored companies. All negative news had to be delivered to HQ within hours. The bank had been doing it manually but the process was labor-intensive and was not standardized. This led to the search for an automated process to help them surface and deliver negat