Case Study
Delivering Better CX to Patients at Gonzaba Medical Group
• 1 Customer Profile Como Familia means “Like Family” in Spanish and that is how you are treated at Gonzaba Medical Group (GMG). Dr. William “Bill” Gonzaba, founder of GMG believes that “everyone deserves a medical home where they are como familia and where they get Cadillac care at the lowest price.” GMG is a unique healthcare model, providing Medicare Managed Care and family care to patients. Dr. Bill started his family practice in 1960. As the patient population started growing, so did the staff at GMG. The practice now has multiple clinic locations for primary care, radiology, specialty care, physical therapy and rehabilitation and chiropractic care. Committed to the health of the senior residents of the community, GMG was on the search to move to the cloud and s