Atos Medical partnered with Capgemini to implement the Salesforce Sales Cloud across 18 countries, standardizing patient data management and improving support for approximately 100,000 patients. The new CRM platform provided a 360-degree view of patients, streamlined processes, and enabled personalized, timely care. This collaboration improved engagement, optimized patient journeys, and accelerated innovation while ensuring reliable business processes and faster patient support. Despite the challenges posed by the pandemic, the solution was successfully deployed with an agile approach and a strong change management initiative.

Join for free to read