Decoding Marketing Automation - Benefits, Use Cases, ToolsExecutive summary Defining marketing automation . How marketing automation is benefitting brands and their customers How marketing automation is adding value to marketers’ lives How contemporary marketers are leveraging marketing automation to address customers’ most pressing needs Marketing automation best practices for marketers How to choose the right marketing automation tool features and functions The most popular marketing automation platforms CONTENT 7 3 9 11 13 15 19 23It's 2022, and with emerging technologies like AI, automation across business functions is giving employers and employees some breathing space to focus on strategic, value-added tasks. It is little surprise that automation is positively impacting

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