Case Study

Marketing in 2030 The Rise of Machines

Marketing in 2030 The Rise of Machines

Pages 13 Pages

Ad v er tising in 2 0 30 A Br a v e Ne w W or ld Scan here www .rebid . c oB ut fir st, back t o the futur e. A dv ertising and mark e ting ar e changing a t a r apid pac e. I t is one o f the sect or s tha t has been disrup t ed most significan tly b y t echnolo gy e v olution & chang e. B ut be f or e w e g e t t o pr edictions, le t us fir st c onsider ho w f ar w e ha v e c ome in just a decade. I n 2010, G oo gle w as an established sear ch engine. B ut an adv ertising gian t? F ar fr om it. W ho kne w wha t it had up its slee v e in just a decade ? F ac ebook w as a runa w a y suc c ess as a c ommunity pla tf orm and w as pr eparing f or a major IPO . B ut who kne w a decade ag o tha t it w as g oing t o f orm a w alled gar den o f rich adv ertising solutions ? I

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