A KaTom Project Case Study It All Starts with Smoke They say some people dream not in color, but in tones of black and white, as though they’re watching a decades-old television. George Ewart’s dreams have long been more monochromatic, set mostly in smoky gray. They started when he was just a boy, when he would join his father in the backyard, by the family’s stone smoker pit, a copy of his grandmother’s sauce recipe scrawled on a note card close at hand. He had those dreams as he and some friends started cooking pork shoulders and ribs together in 2000. He did when that same group, which coalesced in the cul-de-sac on their dead end road, started entering and winning barbecue competitions in 2002. The dreams were alive in 2007, when they won a Tennessee state championship, and in 2008, wh

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