CASE STUDY: RESTAURANT OVERVIEW: STRATEGY: RESULTS: After three years in business, Sauced BBQ & Spirits of Livermore, CA, still had a healthy appetite for growth. The restaurant’s goal was to increase sales 15% by focusing on three key audiences and times of day: working professionals for lunch; families for dinner; and women aged 25-54 for weekend evenings. A sports-centered multi-screen video advertising campaign with Comcast Spotlight got th

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