Case Study

DataSong Uses MapR to Help Retail Clients Optimize Marketing and Customer Targeting

DataSong Uses MapR to Help Retail Clients Optimize Marketing and Customer Targeting

® DataSong, a marketing analytics agency based in San Francisco, provides marketing eff ectiveness solutions to leading omni-channel retailers, including Williams-Sonoma and Neiman Marcus. Retailers use DataSong’s comprehensive tools to measure, plan, and execute marketing more eff ectively, thereby growing revenue and improving marketing ROI. DataSong is focused on helping marketers determine the most cost- eff ective marketing tactics and

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