Learn Marketing Strategies How Alaniz Marketing uses CallRail to help clients help themselves by Kendall Krantz September 11, 2020 L e g al For Alaniz -- a marketing agency based in Novato, CA -- the CallRail Hubspot integration is critical. With fewer than ten employees, they are a full service agency bringing their clients into the digital age. “Attribution is the wild, wild west of marketing. As programs get bigger, it gets harder to unravel the ball of yarn of all of those touchpoints, ” explains Andrew Erickson, a partner at the agency. Andrew recalls leading a workshop on the theory of attribution. He asked the crowd, “Who feels like they have decent attribution reporting?” Only one participant out of 50 gave even a halfhearted yes. That's where CallRail and Hubspot come in. Start fr

Join for free to read