Case Study
DATA-INFORMED FORECAST FOR GAMING INDUSTRY
DATA-INFORMED FORECAST FOR GAMING INDUSTRY National Gaming & Racing Financial Forecasting Case Study Prevedere Inc.| An Intelligent Forecasting CompanyUnderstanding Guest Counts and Revenues Prevedere partnered with a Gaming Company to build forecast models for guest counts (High Rollers and Causal Gamers), total table, and total slot revenue.THE PROBLEM With gaming and racing facilities across 19 states, predicting traffic and revenue was a difficult task for the office of finance. The marketing promotions team had various outcomes and unexpected results leading to sub-optimal working capital and staffing decisions. Without an accurate plan, the ability to allocate resources and optimize working capital was a guessing game.THE CHALLENGE 1. Identify geographic and demographic