DATA-DRIVEN STRATEGY AND AGGRESSIVE DIVERSIFICATION YIELD RAPID GROWTH USING DATA TO DRIVE REVENUE
DATA-DRIVEN STRATEGY AND AGGRESSIVE DIVERSIFICATION YIELD RAPID GROWTH USING DATA TO DRIVE REVENUE
2 PagesDATA-DRIVEN STRATEGY AND AGGRESSIVE DIVERSIFICATION YIELD RAPID GROWTH Saatva is a premium online bedding retailer and the best-reviewed luxury bedding brand. From its founding, the company recognized the importance of the partnerships channel for breaking through the clutter of online bedding messages, as well as communicating its unique value proposition versus the “bed-in-a-box” category players. Saatva turned to Partnerize two years ago to leverage data and insights for even more rapid growth. Using the principles of data-driven marketing, Saatva is redefining partnerships in the home furnishings space by reflecting the business value and character of each affiliate in how it comarkets its offerings. The result is a win-win-win for Saatva, its partners, and the millions of
