Case Study

Data-Driven Marketing Strategy Brings New Clients to Innovative Retail Clinic

Data-Driven Marketing Strategy Brings New Clients to Innovative Retail Clinic

Heartland Clinic opened The Clinic at Walmart, in June 2010, the organization’s first retail-based clinic. This exciting new venture brought great growth potential for the health system, along with the opportunity to reach a new set of prospective patients. This innovative project asked people to think very differently about healthcare — no appointments, one price for most services, menu boards of services, and cash only. The clinic employs n

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