Data-Driven Marketing Increases Use by the Most Profitable and Appropriate Patients
Data-Driven Marketing Increases Use by the Most Profitable and Appropriate Patients
3 PagesNearing a milestone of 120 years of service to an 11-county area in Southwest Michigan, Borgess Health had established a solid reputation for providing high- quality clinical care and services. Borgess identified a strategic initiative to provide the ideal patient experience that would be achieved by creating outstanding relationships, accessible services, and quality and safety improvements. They believed that providing the ideal patient exp
