Data-driven marketing helps Hortonworks scale inbound lead flow to support a growing sales organization
Data-driven marketing helps Hortonworks scale inbound lead flow to support a growing sales organization
2 PagesLeah Grosky, Senior Manager of Digital Marketing at Hortonworks, fully understands the value of data in creating compelling customer experiences. Hortonworks is a major player in the Apache™ Hadoop® big data market, and its solutions enable organizations to analyze massive amounts of data to better understand customers and address customer needs. When Hortonworks’ sales team more than doubled in a single year, Leah needed to ramp up lead ge
