Mercantile Bank, based in Michigan with $4.9 billion in assets, recognized the need to strengthen digital engagement as fewer customers visited branches. To fill this gap, it launched MX Insights, delivering personalized financial guidance through its mobile app and website. Customers using insights logged in twice as often, maintained 15% higher deposit balances, and opened new deposit accounts at double the rate of others. By pairing insights with MX’s data enhancement and analytics, Mercantile built dashboards to better monitor behavior, segment customers, and deliver targeted offers, driving loyalty and stronger financial outcomes.

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