Data Capture Speeds the List Building Efforts of a Marketing Company and Its Hospitality Clients
Data Capture Speeds the List Building Efforts of a Marketing Company and Its Hospitality Clients
2 Pagescase study Data Capture Speeds the List Building Efforts of a Marketing Company and Its Hospitality Clients SECURE - PRECISE - TRUSTED TDEC has captured and delivered more than 100M records within 48 hours of receipt. Challenge: Founded in 2000, this marketing company offers a software-as-a-service (SaaS) platform through which its hospitality clients can target guests, who have opted-in, with email marketing promotions. The predominant means by which guests’ email addresses, names and birthdates were collected was through a paper-based subscription form (“slip”) completed at the restaurant. The company faced two challenges. First, it needed a way to get this information from the restaurant and into its clients’ respective databases quickly. Speed of data transfer was important in
