CASE STUDY 8 DATA AXLE 1 How Data Axle Simplifies Sales Readiness and Gains Actionable Field Insights with Mindtickle CUSTOMER STORY HEADQUARTERS FOUNDED COMPANY SIZE INDUSTRY Dallas, Texas 1972 1,001-5,000 Data, technology, and marketing services CASE STUDY 8 DATA AXLE 2 The challenge At Data Axle, sales readiness is a key focus. However, the team needed a more modern solution to deliver onboarding and ongoing training. What’s more, they lacked visibility into how sellers were (or weren’t) applying what they learned while on sales calls — and how that compared to industry benchmarks. The solution Today, the team at Data Axle leverages Mindtickle’s complete Sales Readiness Platform to ensure its sellers are ramped quickly and always ready to close any deal. In particula

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