In 2023, generative AI transformed advertising and marketing, setting the stage for 2024's data and tech landscape evolution. This shift demands businesses to adapt, leveraging AI for enhanced engagement and decision-making. Key trends highlight generative AI's role, AI-driven personalization, and creative efficiency, with challenges in PII handling and security. Strategies focus on cloud migration and leveraging advanced advertising techniques, emphasizing data's role in health, disaster relief, and marketing.

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