Case Study Cyclescheme 4mediarelations was asked to promote Cycle to Work Scheme for the second year in a row after a successful start to the initiative in 2013. Dame Sarah Storey backed the scheme and proved to be an ideal spokesperson after her medal haul at the 2012 Paralympics Games and subsequent achievements. Cyclescheme's annual Cycle to Work Day encourages everyone to take to two wheels and cycle to work. The Campaign We invited Dame

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