LINDNER HOTELS & RESORTS CUSTOMER SUCCESS STORY: Lindner Hotels wanted to integrate the ORM platform TrustYou into NextGuest CRM in order to improve operational processes, increase guest survey responses, and incorporate survey results into customer segmentation within the CRM, which would allow them to further personalize guest communication. This case study was completed before the Cendyn and NextGuest merger but Linder Hotels & Resorts can now benefit from the suite of Cendyn products. Lindner Hotels AG, comprised of the brands Lindner Hotels & Resorts and me and all hotels, is one of the leading hotel groups in Europe. Its properties dominate the business and conference, leisure and family, and themed and boutique hotel segments. The portfolio of the family-run hotel group in

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