Case Study

Customer Satisfaction in Any Language: Credit Card Issuer Launches Bilingual Phone and Chat CRM

Customer Satisfaction in Any Language: Credit Card Issuer Launches Bilingual Phone and Chat CRM

Pages 2 Pages

SUCCESS STORY One of America’s leading issuers of Visa and MasterCard credit cards, this company primarily services customers who need to establish or rebuild their credit and do not meet the qualifying criteria of other banks. Challenge To satisfy the needs of an expanding, global customer base, this company sought a partner who could provide bilingual customer service and: • respond to account queries ef?ciently • explain the service bene?ts of

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