Case Study

Customer personalisation from Celebrus Technologies delivers 24% conversion uplift for Agis

Customer personalisation from Celebrus Technologies delivers 24% conversion uplift for Agis

Facing growing competition in a multi-channel marketplace, leading Dutch insurer Agis explored the role real-time personalisation can play in driving up conversion rates. The company has layered Celebrus Technologies’ Online Customer Insight Platform over its core five stage online information gathering exercise, to tailor content based on a customer’s life stage. Agis has exploited Celebrus technology to continually test the performance of the m

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