Central Beheer Achmea paves the way to developing a successful campaign attribution model using Celebrus
Central Beheer Achmea paves the way to developing a successful campaign attribution model using Celebrus
2 PagesExtracting meaningful customer information from the vast streams of Big Data continues to be a challenge for web analysts. Organisations almost instinctively now collect large amounts of online data using various tagging systems and web analytic tools to create reports, but forward thinking web analysts and marketers are beginning to appreciate that the skill, and therefore value, comes from understanding an individual’s online interactions over
