Case Study

Customer Expectations Bongo’s Challenges The Ideal Gift Voucher At Your Fingertip

Customer Expectations Bongo’s Challenges The Ideal Gift Voucher At Your Fingertip

Bongo is a great Belgian success story in gift vouchers. The concept was launched in 2001 by two partners, Bruno Spaas and Marc Verhagen, on two themes, “relaxing” and “adventure”. Today, there are over 50 different themes available in ten Belgian Bongo stores and in its European branches, since Bongo has expanded internationally into The Netherlands, Denmark, Germany and Sweden. A structured offer makes choices easier With a choice of Bon

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