Case Study
Customer Expectations Toyota’s Challenges Innovative Communication At Car Dealerships
From its headquarters located South of Brussels, Toyota Belgium (Braine) man- ages the sales of Toyota and Lexus cars on the Belgian and Luxembourg mar- kets. About 200 employees are supporting an extensive dealer network. Toyota wanted to communicate faster, more efficiently and more clearly with the end users through its dealer network. The feeling of “belonging” to a car brand. A car remains very much an item that reflects your personalit