Custom Concerts: Connecting individual fans with concerts they love AEG Presents individually connects with millions of music fans to serve personal concert recommendations that they love. To do this, AEG Presents turned fragmented customer data into precise knowledge about their customers and leveraged this connected customer data to target personalized preferences, automatically and at scale. CASE STUDY AEG PresentsCASE STUDY: LYTICS + AEG PRESENTS AEG Presents uses Lytics to know and serve individual music fans what they want on the channels they use at high volumes and high speeds. CHALLENGE Craft a reliable fan profile to know what rec- ommendation to offer when customer data is fragmented, disconnected and across various tools and channels. AEG Presents pr

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