Crown Media Takes Advantage of Akamai Adaptive Media Player to Nearly Double Hallmark Channel Online Audience Reach and Unlock New Sources of Revenue
Crown Media Takes Advantage of Akamai Adaptive Media Player to Nearly Double Hallmark Channel Online Audience Reach and Unlock New Sources of Revenue
3 Pages1 Crown Media: Akamai Case Study Supporting New Consumer Viewing Preferences Building upon its legacy as the oldest and largest greeting card manufacturer in the United States, Hallmark has become synonymous with the holidays — most notably, Christmas. In fact, since 2008, Hallmark Channel has produced over 136 original Christmas movies and is regularly ranked as one of the top three most-watched cable channels during the Christmas season. The network is owned by Crown Media Family Networks, a subsidiary of Hallmark Cards, Inc. In recent years, Crown Media needed to deliver its content through a wider variety of platforms to meet new consumer viewing preferences. Seeing opportunity in the fact that many viewers are embracing more platforms, Crown Media is continually finding wa
